Founder & CEO, Wild - Natural Bodycare
For more than two decades, I have worked as a software professional, building systems, solving complex problems, and leading teams in the technology industry. While I loved the intellectual challenge of my work, self-care was never something I prioritized. Like many people, I trusted the products on store shelves without questioning what was in them. That changed a few years ago. I began experiencing severe hair loss, and watched loved one’s battle cancer. It was a moment that forced me to pause and rethink my everyday choices. As I began researching ingredients in personal care products, I was surprised by the number of synthetic chemicals and toxins found in them. That realization sparked a simple philosophy that still guides everything I do today “If you can’t eat it, don’t apply it.” What started as curiosity quickly became experimentation. I began crafting my own shampoo using organic soaps and natural oils. Something remarkable happened, my hair loss stopped, my hair became thicker and shinier, and I began to feel a deeper sense of confidence and wellbeing internally. That experience opened my eyes to something profound: Just like what we eat is absorbed by our bodies, what we put on our skin is absorbed as well. With that realization, I started exploring natural skincare more deeply — creating face creams, body butters, oils, and botanical blends. What began as a small side project — a true side hustle — quickly spread by word of mouth. People loved the products and the philosophy behind them. Before long, the passion project I started in my kitchen began to grow faster than I ever expected. This momentum was impossible to ignore — besides, I loved what I was doing — making a positive impact to the world around me. Not a decision made lightly, I stepped away from my long-term career in technology to focus on what had clearly become my true calling. This journey gave birth to Wild – Natural Bodycare. Wild is more than a skincare brand. It is my attempt to bring clean, thoughtfully crafted beauty products to the people around me — products made with intention, transparency, and respect for both our bodies and our environment. The more I share Wild, the more I realize this mission is bigger than skincare. Wild is about reducing toxins in the world — one person, one product, one conscious choice at a time. Pass on this Wild spark, join me in this journey, inspire others to celebrate the natural and feel that inner glow!